Text Box: Training: Business and Marketing Skills for Vocational Training Centres and Shelters  

 

 

 

 

 


 

Aim & Objectives:

This training course provides the basic principles of developing a business plan , a marketing plan and setting up a small business.

 

After completion of this training course the participants should be able to: 

·    Develop a business plan

·    Develop a marketing plan

·    Set up a small business

·    Understand Costumers

·    Understand competitors and Know how to practice SWOT analysis

·    Understand the product strategies & brand building

·    Understand the pricing and distributing strategies

·    Design and manage an integrated marketing communication campaign for recruiting students or promoting your products.

 

 


 

Target Participants:

The training is designed for people

who are working/will work in the business

and marketing fields for Vocational

Training Centres and Shelters. .

 

                                           

 

(*): Notice: fee may be reduced for staff of local organizations working directly with disadvantaged children.  Please contact SDTC at (08) 824 77 13/ 0978 263 269 (Diem) for more information.

Schedule & Content:   

Day                         Time

Content

Day 1

 

 

 8: 30am – 4.30pm

Topic 1: The start-up process and business plan applied in vocational training schools and shelters)

·         The start-up process

·         Business ideas

·         What is a business plan? Roles of business plan

·         The contents of a business plan Introduction to the business plan handbook

 

·         Topic 2: Understanding customers

·         The importance of customers

·         Defining your customers

·         Customer segmentation

  • The buying decision process

·         Collecting information about customers Establishing customer database

 

 

Day 2

 

8: 30am – 4.30pm

Topic 3: Understanding competitors and practicing SWOT analysis

  • Competitor analysis
  • Competitor analysis process
  • Collecting information of competitors
  • Understanding the macroenvironment affecting the VTCs & Shelters
  • Practicing SWOT analysis

Topic 4: The marketing plan and marketing mix

  • The marketing plan
  • Marketing strategies
  • Positioning & Differentiating
  • The product strategies
  • Decisions relating to products
  • Building & managing brand

 

Day 3

 

 8: 30am – 4.30pm

Topic 5: Pricing and distributing products

  • What is a price?
  • Factors affecting pricing decisions
  • Different methods of pricing
  • Calculating the costs of products
  • How to distribute your products effectively?

Topic 6: Design and manage an integrated marketing communication campaign for recruiting students or promoting your products.

·         What is integrated marketing communication (IMC)?

·         Components of IMC

·         Design and manage an IMC campaign for recruiting students or promoting your products

 

 

                                                                                  

Trainer Biography:

Mr. Vo Hiep Hieu, MBA, Lecturer of Marketing and Management, Corporate Training & Consultancy Coordinator of the Center for International Cooperation, Banking University of Ho Chi Minh City. Mr Hieu is also visiting professor of  MBA programs of French Vietnamese Center for Management Education (CFVG), Curtin University of Technology (Australia), University of Bolton (UK).

Mr Hieu has given training on marketing and management for many managers and staff of organizations and companies such as Ha Tien 1 Cement factory, Dong Tam Ceramic Tiles Company, Aventis, Cargill Vietnam Ltd., Vietnam General Post and Telecommunication Corporation, Bitis, Eximbank, Saigon Commercial Joint Stocks Bank (SCB), SwissContact, Triangle Generation Humanitaire, v.v…